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Bwin.Party Digital Entertainment plc, traded under the symbol BPTY in the London Stock Exchange is an online gambling company formed by the March 2011 merger of PartyGaming plc and Bwin Interactive Entertainment AG, becoming the world’s largest publicly traded online gambling firm. The flagship brand of the company is the online poker room PartyPoker.com.

As far popularity and traffic, PartyPoker.com fluctuates between the second and third largest online poker room in the world. The Party brand is a recognizable brand name around the world for those remotely aware of online gambling and poker. PartyPoker has been around for a great number of years, and their continuing popularity is due to their excellent software, games and customer service.